Laura Keogan

Laura Keogan Head Shot




Realty Group, LLC

7201 Walker St #20, St. Louis Park, MN 55426

Specialty and Education

  • GRADUATE, REALTOR®INSTITUTE (GRI) - National Association of Realtors.  This is a level of education that exceeds what is required merely to maintain a real estate license.
  • SENIOR REAL ESTATE SPECIALIST (SRES) - National Association of Realtors.  I am specially trained in helping older adults and their families in the sale of a long-term, well-loved home. 
  • BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION & FINANCE - Carlson School of Management at the University of Minnesota - Twin Cities Campus
  • Former General Contractor & Whole-Home Renovator - I have background in working with homes in need of TLC.  I have first-hand experience of what alterations and repairs may involve, both large and small.  My experience benefits both buyers and sellers.  For buyers, a more experienced eye can help to see beyond the cosmetics of a home as well as help in envisioning a home's potential.  (Please note that I am not a home inspector and my observations must not be relied upon in lieu of an evaluation by a certified home inspector.)  For sellers who are interested, I offer advice on fix-ups that have the biggest bang for the buck
  • 20+ years of Business & Executive Management Experiene.  Skilled in contract review / negotiation / execution, marketing and customer service  - key skills for a Realtor!


Why Choose Me As your REALTOR®

  • Integrity:  I will act in your best interest, for the best possible outcome for you. My clients appreciate my honest and straight-forward approach.
  • Empathy:  I have personal experience and understanding of navigating the buying and selling process in different situations.  I have been a first-time home buyer, move-up buyer, investor and have helped my aging parent to prepare her home for sale & move to assisted living.  Although I will offer options and recommendations in approach to your home sale or purchase, I will never pressure you toward a particular action or decision.
  • Customer-Focus:  Every job I have held in my life has involved customer service.  I am driven to help my clients, beyond simply the home sale or purchase itself.
  • Knowledge:  My experience serves my clients well.  My background in whole-home renovation is experience that allows me to offer a different perspective than that of many REALTORS®. My buyer clients appreciate how I help them to look closely at homes, beyond the cosmetics.  My seller clients appreciate my advice as to what today's buyers are looking for, as well as spruce-ups that can be done on a budget, if they wish. Sometimes, it is best to sell a home exactly as-is.  I am very comfortable with this approach and help sellers with these decisions.  My former executive background is the reason I am very adept with contracts.  In real estate, there is no such thing as a verbal agreement or an email agreement - - if it is not in writing as a part of the formal purchase agreement contract and related signed documents, it is not legally binding.  It is important to have a realtor who is highly experienced with contracts.
  • Results:  From marketing and home search to closing, you deserve a professional who knows how to get results and who will commit to the time and effort to do so!
    • When buying in this competitive real estate market, we need to move quickly to view homes hitting the market and with an offer when you find the home that is right for you. Timely and effective negotiation is key.
    • When selling, you need a realtor who follows through with the plans and promises made.  I regularly "work" the marketing plan - I am not a "list it and forget it" agent!   
    • My flexibility in work schedule means that I am ready and able to get the job done!  With extensive business background, I understand well the need for effective and timely communication throughout the process.  
  • Problem-Solving:  I am a highly experienced problem-solver.  We will always strive for a smooth transaction, yet at times issues arise - I have the experience and skill set to effectively aid you in working through issues that arise.
  • SECURITY:  I use electronic lock boxes to allow real estate agents to show your home.  I receive email notifications whenever someone enters your home via the lock box, including the name of the agent and brokerage.  

When you choose me as your REALTOR®, you can rest assured that you have a knowledgeable and trusted adviser, strong advocate and skilled professional at your side.